Proceedings of the 1st International Conference on Business, Law And Pedagogy, ICBLP 2019, 13-15 February 2019, Sidoarjo, Indonesia

Research Article

Improving Creativity through Social Media for Rural Women’s Empowerment

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  • @INPROCEEDINGS{10.4108/eai.13-2-2019.2286493,
        author={Lina Siti Nurwahidah and Cecep Dudung Julianto and Zoni  Sulaiman},
        title={Improving Creativity through Social Media for Rural Women’s Empowerment},
        proceedings={Proceedings of the 1st International Conference on Business, Law And Pedagogy, ICBLP 2019, 13-15 February 2019, Sidoarjo, Indonesia},
        publisher={EAI},
        proceedings_a={ICBLP},
        year={2019},
        month={10},
        keywords={creativity women’s empowerment social media},
        doi={10.4108/eai.13-2-2019.2286493}
    }
    
  • Lina Siti Nurwahidah
    Cecep Dudung Julianto
    Zoni Sulaiman
    Year: 2019
    Improving Creativity through Social Media for Rural Women’s Empowerment
    ICBLP
    EAI
    DOI: 10.4108/eai.13-2-2019.2286493
Lina Siti Nurwahidah1,*, Cecep Dudung Julianto1, Zoni Sulaiman1
  • 1: Institut Pendidikan Indonesia
*Contact email: linasiti@institutpendidikan.ac.id

Abstract

Social media as one form of the 'new media' era makes it easy for humans to access various information without time and space limitations. Based on this notion, this study aimed to describe the use of social media to improve the creativity of rural women in maintaining their lives. The research method used was descriptive method. In collecting data, interview and observation techniques were employed. The results of this study indicated that after utilizing social media, the participants gained sufficient knowledge which could be seen from their ability to develop fresh ideas to modify traditional foods according to market share. In addition, they developed supporting traits to support their idea such as patience, diligence, effectively using time, risk taking, and reading market situations. From this study the researcher suggested that there must be coordination between policy stakeholders in the village, non-formal education authorities, and entrepreneurs.