Proceedings of the 1st International Conference on Business, Law And Pedagogy, ICBLP 2019, 13-15 February 2019, Sidoarjo, Indonesia

Research Article

E-Commerce Implementation By Small Business That Is Influenced By Planned Behavior Factors And Economic Motivation

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  • @INPROCEEDINGS{10.4108/eai.13-2-2019.2286041,
        author={Endang  Siswati and Siti  Rosyafah and Anggraeni  Rahmasari},
        title={E-Commerce Implementation By Small Business That Is Influenced By Planned Behavior Factors And Economic Motivation},
        proceedings={Proceedings of the 1st International Conference on Business, Law And Pedagogy, ICBLP 2019, 13-15 February 2019, Sidoarjo, Indonesia},
        publisher={EAI},
        proceedings_a={ICBLP},
        year={2019},
        month={10},
        keywords={small business e-commerce theory of planned behavior},
        doi={10.4108/eai.13-2-2019.2286041}
    }
    
  • Endang Siswati
    Siti Rosyafah
    Anggraeni Rahmasari
    Year: 2019
    E-Commerce Implementation By Small Business That Is Influenced By Planned Behavior Factors And Economic Motivation
    ICBLP
    EAI
    DOI: 10.4108/eai.13-2-2019.2286041
Endang Siswati1,*, Siti Rosyafah1, Anggraeni Rahmasari1
  • 1: Universitas Bhayangkara Surabaya
*Contact email: endang@ubhara.ac.id

Abstract

The main of Small Business is business sector consists of trade, retail, services, processing, transportation, and industries. At present the use of e-commerce is very well known and becomes a necessity for society through electronic commerce; communication becomes faster and efficient. The objective of the study was to determine the implementation of e-commerce by Small Business in planning marketing strategies based on the Theory of Planned Behavior and economic motivation. This is based on the fact that each Small Business in Surabaya has the opportunity to expand marketing by implementing e-commerce. The feasibility of the model is based on the criteria of the goodness of fit model. The results of the study showed that the Theory of Planned Behavior and Economic Motivation could be partly applied to assess the behavior of small business actors in implementing e-commerce into business strategies