Research Article
Self-Esteem And Celebrity Worship In Social Network Bollywood Mania Club Indonesia Members In Jakarta
@INPROCEEDINGS{10.4108/eai.13-2-2019.2285982, author={Novendawati Wahyu Sitasari and Yuli Azmi Rozali and Andini Dwi Arumsari and Dedi Setyawan}, title={Self-Esteem And Celebrity Worship In Social Network Bollywood Mania Club Indonesia Members In Jakarta}, proceedings={Proceedings of the 1st International Conference on Business, Law And Pedagogy, ICBLP 2019, 13-15 February 2019, Sidoarjo, Indonesia}, publisher={EAI}, proceedings_a={ICBLP}, year={2019}, month={10}, keywords={self-esteem celebrity worship bollywood worship}, doi={10.4108/eai.13-2-2019.2285982} }- Novendawati Wahyu Sitasari
Yuli Azmi Rozali
Andini Dwi Arumsari
Dedi Setyawan
Year: 2019
Self-Esteem And Celebrity Worship In Social Network Bollywood Mania Club Indonesia Members In Jakarta
ICBLP
EAI
DOI: 10.4108/eai.13-2-2019.2285982
Abstract
The purpose of this study was to determine the relationship of self-esteem with celebrity worship on members of social network BMCI. Use of the Internet results in such groups transcending national and geographical boundaries communities. Hence sustained celebrity worship within outside micro-communities might not be as prevalent in the next generation of middle-aged consumers. Population and sample in this study are members of BMCI in Jakarta, which amounted to 250 people. The sampling technique used in this study is the probability sampling. This research is a correlational-quantitative with Pearson product moment correlation test. Results showed there are relationships between self-esteem with celebrity worship in BMCI members in Jakarta, where the significance value of 0.000 (p> 0.05). This means that self-esteem affects celebrity worship BMCI members of Bollywood. The relationship is in a negative direction. When members of BMCI has high self-esteem, they will be able to control their emotions, able to evaluate so they would be able to love their idol naturally or it can be said that these individuals are experiencing low celebrity worship.