Proceedings of the 1st International Conference on Business, Law And Pedagogy, ICBLP 2019, 13-15 February 2019, Sidoarjo, Indonesia

Research Article

Self-Esteem And Celebrity Worship In Social Network Bollywood Mania Club Indonesia Members In Jakarta

  • @INPROCEEDINGS{10.4108/eai.13-2-2019.2285982,
        author={Novendawati Wahyu Sitasari and Yuli Azmi Rozali and Andini Dwi Arumsari and Dedi  Setyawan},
        title={Self-Esteem And Celebrity Worship In Social Network Bollywood Mania Club Indonesia Members In Jakarta},
        proceedings={Proceedings of the 1st International Conference on Business, Law And Pedagogy, ICBLP 2019, 13-15 February 2019, Sidoarjo, Indonesia},
        publisher={EAI},
        proceedings_a={ICBLP},
        year={2019},
        month={10},
        keywords={self-esteem celebrity worship bollywood worship},
        doi={10.4108/eai.13-2-2019.2285982}
    }
    
  • Novendawati Wahyu Sitasari
    Yuli Azmi Rozali
    Andini Dwi Arumsari
    Dedi Setyawan
    Year: 2019
    Self-Esteem And Celebrity Worship In Social Network Bollywood Mania Club Indonesia Members In Jakarta
    ICBLP
    EAI
    DOI: 10.4108/eai.13-2-2019.2285982
Novendawati Wahyu Sitasari1,*, Yuli Azmi Rozali1, Andini Dwi Arumsari2, Dedi Setyawan3
  • 1: Esa Unggul University
  • 2: Narotama University
  • 3: Dr. Soetomo University
*Contact email: novenda@esaunggul.ac.id

Abstract

The purpose of this study was to determine the relationship of self-esteem with celebrity worship on members of social network BMCI. Use of the Internet results in such groups transcending national and geographical boundaries communities. Hence sustained celebrity worship within outside micro-communities might not be as prevalent in the next generation of middle-aged consumers. Population and sample in this study are members of BMCI in Jakarta, which amounted to 250 people. The sampling technique used in this study is the probability sampling. This research is a correlational-quantitative with Pearson product moment correlation test. Results showed there are relationships between self-esteem with celebrity worship in BMCI members in Jakarta, where the significance value of 0.000 (p> 0.05). This means that self-esteem affects celebrity worship BMCI members of Bollywood. The relationship is in a negative direction. When members of BMCI has high self-esteem, they will be able to control their emotions, able to evaluate so they would be able to love their idol naturally or it can be said that these individuals are experiencing low celebrity worship.