Proceedings of the 3rd International Conference on New Media Development and Modernized Education, NMDME 2023, October 13–15, 2023, Xi’an, China

Research Article

The Role of One-Case-Thoughout Teaching Method in the Course of E-Commerce for Media Majors

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  • @INPROCEEDINGS{10.4108/eai.13-10-2023.2341335,
        author={Yang  Liu},
        title={The Role of One-Case-Thoughout Teaching Method in the Course of E-Commerce for Media Majors },
        proceedings={Proceedings of the 3rd International Conference on New Media Development and Modernized Education, NMDME 2023, October 13--15, 2023, Xi’an, China},
        publisher={EAI},
        proceedings_a={NMDME},
        year={2024},
        month={1},
        keywords={e-commerce teaching one-case-thoughout teaching method teaching curriculum reform comprehension scale},
        doi={10.4108/eai.13-10-2023.2341335}
    }
    
  • Yang Liu
    Year: 2024
    The Role of One-Case-Thoughout Teaching Method in the Course of E-Commerce for Media Majors
    NMDME
    EAI
    DOI: 10.4108/eai.13-10-2023.2341335
Yang Liu1,*
  • 1: Sichuan University of Media and Communication
*Contact email: smartisanui@163.com

Abstract

The One-Case-Thoughout teaching method is an innovative teaching method with inspiration, participation and strong practicality. It further develops on the basis of case teaching methods, and introduces a homogenous background narrative case into teaching in the form of "one lesson, one example", in order to meet the teaching needs of e-commerce courses for media majors. The research object of this paper is non-economics and management students. Lack of economic and managerial knowledge is the core characteristic of this group. The motivation for this curriculum reform also stems from this. This paper examine the theoretical foundation and evolution of the traditional Case Teaching Approach and progress towards enhancing and altering it. More significantly, this paper tests the effectiveness of the curriculum reform project based on quantitative investigation. The results show that the One-Case-Thoughout teaching method plays an important role in improving students' understanding and teaching quality throughout the teaching of e-commerce courses.