Proceedings of the 3rd International Conference on New Media Development and Modernized Education, NMDME 2023, October 13–15, 2023, Xi’an, China

Research Article

Culture Exhibition and Image Construction: The Hangzhou Asian Games from the Perspective of Media Rituals

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  • @INPROCEEDINGS{10.4108/eai.13-10-2023.2341330,
        author={Jingyi  Ren},
        title={Culture Exhibition and Image Construction: The Hangzhou Asian Games from the Perspective of Media Rituals},
        proceedings={Proceedings of the 3rd International Conference on New Media Development and Modernized Education, NMDME 2023, October 13--15, 2023, Xi’an, China},
        publisher={EAI},
        proceedings_a={NMDME},
        year={2024},
        month={1},
        keywords={media rituals image construction the 19th hangzhou asian games},
        doi={10.4108/eai.13-10-2023.2341330}
    }
    
  • Jingyi Ren
    Year: 2024
    Culture Exhibition and Image Construction: The Hangzhou Asian Games from the Perspective of Media Rituals
    NMDME
    EAI
    DOI: 10.4108/eai.13-10-2023.2341330
Jingyi Ren1,*
  • 1: Sichuan University of Media and Communications
*Contact email: 189818097056@163.com

Abstract

This article provides an in-depth interpretation of the cultural exhibitions during the Hangzhou Asian Games by integrating the theories of media events and media rituals. It comprehensively considers the reproduction of symbolic content and the resonance of communication channels. Through analysis of the natural symbols, cultural symbols, and character symbols presented during the opening and closing ceremonies and throughout the competition venues, along with their underlying significance and meaning, this study explores the process of cultural fusion and recreation.Furthermore, it summarizes the role of diverse communicators, such as official media and social media, as well as intelligent immersive communication technologies, such as “digital integration,” cloud-based broadcasting, and bullet-time techniques. The study argues that large-scale sports events generate distinct communication effects on both domestic and international levels. It explores the entire process of cultural exhibitions that can be achieved by event organizers relying on large-scale sports events, and highlights the role of these events in constructing national and city images. The goal is to foster a collective identification with specific values among a wide range of individuals.