Proceedings of the 3rd International Conference on New Media Development and Modernized Education, NMDME 2023, October 13–15, 2023, Xi’an, China

Research Article

Research on Regional Media Convergence Development -- A Case Study of Hainan News Channel

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  • @INPROCEEDINGS{10.4108/eai.13-10-2023.2341327,
        author={Pengpeng  Cao},
        title={Research on Regional Media Convergence Development -- A Case Study of Hainan News Channel},
        proceedings={Proceedings of the 3rd International Conference on New Media Development and Modernized Education, NMDME 2023, October 13--15, 2023, Xi’an, China},
        publisher={EAI},
        proceedings_a={NMDME},
        year={2024},
        month={1},
        keywords={regional media hainan news channel media convergence new media},
        doi={10.4108/eai.13-10-2023.2341327}
    }
    
  • Pengpeng Cao
    Year: 2024
    Research on Regional Media Convergence Development -- A Case Study of Hainan News Channel
    NMDME
    EAI
    DOI: 10.4108/eai.13-10-2023.2341327
Pengpeng Cao1,*
  • 1: Sichuan University of Media and Communication
*Contact email: cpp908216@163.com

Abstract

Under the background of the Chinese central government's intensive promotion of the integration and development of traditional and emerging media, Hainan News Channel, a pivotal regional media outlet in southern China, has embarked on a mission to revamp its news business operations. In order to survive, the channel is constantly exploring and implementing media integration strategies, capitalizing on its strong editorial teams, content production expertise, media authority, and other advantageous factors.The establishment of the We chat public account "Hainan News Channel" (hnnews TV) has been carried out sequentially, and there has been an ongoing revision of the live broadcast program of the media. In order to meet the challenges faced by the television media in terms of audience loss, ratings decline, and advertising shrinkage, the program "All Media Live Broadcast" was launched on the three major media platforms of TV, Internet, and radio simultaneously.In addition, the Hainan news channel implemented various practices in content integration, channel integration, and revenue integration. Unfortunately, this paper is limited in scope, as it only examines the media integration of Hainan news channels, using a single sample that may not necessarily be representative of the entire population. Consequently, it is difficult to accurately quantify and compare research results across different cases.