Proceedings of the 3rd International Conference on New Media Development and Modernized Education, NMDME 2023, October 13–15, 2023, Xi’an, China

Research Article

College Application Consulting (CAC) Analysis: Influence on Post-Graduation Employment and Transmission Pathways Exploration

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  • @INPROCEEDINGS{10.4108/eai.13-10-2023.2341303,
        author={Yihan  Sun and Yichun  Pan and KinHong  Zhou and Lidan  Shi},
        title={College Application Consulting (CAC) Analysis: Influence on Post-Graduation Employment and Transmission Pathways Exploration },
        proceedings={Proceedings of the 3rd International Conference on New Media Development and Modernized Education, NMDME 2023, October 13--15, 2023, Xi’an, China},
        publisher={EAI},
        proceedings_a={NMDME},
        year={2024},
        month={1},
        keywords={gaokao; college admission; college application consulting; undergraduate study; individual employment; transmission},
        doi={10.4108/eai.13-10-2023.2341303}
    }
    
  • Yihan Sun
    Yichun Pan
    KinHong Zhou
    Lidan Shi
    Year: 2024
    College Application Consulting (CAC) Analysis: Influence on Post-Graduation Employment and Transmission Pathways Exploration
    NMDME
    EAI
    DOI: 10.4108/eai.13-10-2023.2341303
Yihan Sun1,*, Yichun Pan2, KinHong Zhou3, Lidan Shi4
  • 1: Hong Kong University of Science and Technology
  • 2: University of British Columbia
  • 3: University of Richmond
  • 4: Shanghai Changning District Ledu Online Education Training School
*Contact email: ysundt@connect.ust.hk

Abstract

Purpose: This study investigates the influence of College Application Consulting (CAC) on the employment prospects of undergraduate graduates and its potential transmission pathways. Methodology: Utilizing a dataset comprising 430 survey responses collected through online and local distribution channels, we conducted OLS regression analyses to examine the relationship between CAC utilization and post-graduate individual employment. Findings: Our findings reveal that CAC exerts a statistically significant positive effect on post-undergraduate employment, with an estimated increase of 17.3%. This effect remains robust after controlling for confounding variables, including individual personality, family income, and Gaokao academic performance, etc. The study of potential transmission pathways of CAC indicates that it substantially mitigates the risk of admission slippage and enhances self-awareness, ultimately exerting a positive influence on employment. Value: This study sheds light on the multifaceted impact of CAC, offering valuable insights into its role in shaping educational and employment prospects of high school graduates in mainland China.