Research Article
Exploring the Role of Social Media in Cultural Sustainability: A Study on the WeChat Official Account of Museum-type Institutions
@INPROCEEDINGS{10.4108/eai.13-10-2023.2341262, author={Na Dong}, title={Exploring the Role of Social Media in Cultural Sustainability: A Study on the WeChat Official Account of Museum-type Institutions}, proceedings={Proceedings of the 3rd International Conference on New Media Development and Modernized Education, NMDME 2023, October 13--15, 2023, Xi’an, China}, publisher={EAI}, proceedings_a={NMDME}, year={2024}, month={1}, keywords={social media; the chinese traditional culture; sustainable development; wechat official account; content analysis}, doi={10.4108/eai.13-10-2023.2341262} }- Na Dong
Year: 2024
Exploring the Role of Social Media in Cultural Sustainability: A Study on the WeChat Official Account of Museum-type Institutions
NMDME
EAI
DOI: 10.4108/eai.13-10-2023.2341262
Abstract
In the era of information technology, social media plays a pivotal role in safeguarding, showcasing, and promoting traditional culture concerning sustainable development issues. This study focuses on the WeChat official account of Nanjing Folk Museum in China as the research subject and examines works published on this social media platform as research samples. Employing content analysis methodology, coding design is implemented to quantitatively investigate the impact of these works in communication across five dimensions: media format, thematic focus, readership volume, likes count, and release timing. Conclusive findings are derived from this analysis. To provide optimization strategies for leveraging social media platforms in museum-type WeChat official accounts, aiming to foster the sustainable development of Chinese traditional culture in the era of information.
