Proceedings of the 3rd International Conference on New Media Development and Modernized Education, NMDME 2023, October 13–15, 2023, Xi’an, China

Research Article

Research on Distance Education Students' Preferences for School Choice of Online Media in Enrollment - A Case Study of Guangxi Open University

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  • @INPROCEEDINGS{10.4108/eai.13-10-2023.2341259,
        author={Lin  Ke and Linyi  Xie and Simin  Chen and Lili  Zhou},
        title={Research on Distance Education Students' Preferences for School Choice of Online Media in Enrollment - A Case Study of Guangxi Open University},
        proceedings={Proceedings of the 3rd International Conference on New Media Development and Modernized Education, NMDME 2023, October 13--15, 2023, Xi’an, China},
        publisher={EAI},
        proceedings_a={NMDME},
        year={2024},
        month={1},
        keywords={online media student choice of schools guangxi open university distance education},
        doi={10.4108/eai.13-10-2023.2341259}
    }
    
  • Lin Ke
    Linyi Xie
    Simin Chen
    Lili Zhou
    Year: 2024
    Research on Distance Education Students' Preferences for School Choice of Online Media in Enrollment - A Case Study of Guangxi Open University
    NMDME
    EAI
    DOI: 10.4108/eai.13-10-2023.2341259
Lin Ke1, Linyi Xie2,*, Simin Chen3, Lili Zhou3
  • 1: Guangxi University of Information Engineering
  • 2: Guangxi Medical University
  • 3: Guangxi Open University
*Contact email: 1032819778@qq.com

Abstract

In the digital era, the influence of online media on distance education is increasing, and students' choice of different online media determines the level of distance education teaching services. A questionnaire survey was conducted on 2106 students of Guangxi Open University. By comparing the new media preference of different gender students in distance education institutions, this study found the effectiveness and shortcomings of current open university enrollment promotion, and proposed suggestions for remote education to classify and promote to different gender and age student groups, establish multiple new media enrollment platforms, and comprehensively promote publicity in two aspects.