Proceedings of the 3rd International Conference on New Media Development and Modernized Education, NMDME 2023, October 13–15, 2023, Xi’an, China

Research Article

Innovation and Practice of Collaborative Education Mode for Retail Management Talents in Application-oriented Universities under the New Retail Background Based on Big Data Analysis

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  • @INPROCEEDINGS{10.4108/eai.13-10-2023.2341154,
        author={Li  Xia and Qiong  Li and Qiongying  Lu},
        title={Innovation and Practice of Collaborative Education Mode for Retail Management Talents in Application-oriented Universities under the New Retail Background Based on Big Data Analysis},
        proceedings={Proceedings of the 3rd International Conference on New Media Development and Modernized Education, NMDME 2023, October 13--15, 2023, Xi’an, China},
        publisher={EAI},
        proceedings_a={NMDME},
        year={2024},
        month={1},
        keywords={big data analysis; new retail; retail management in universities},
        doi={10.4108/eai.13-10-2023.2341154}
    }
    
  • Li Xia
    Qiong Li
    Qiongying Lu
    Year: 2024
    Innovation and Practice of Collaborative Education Mode for Retail Management Talents in Application-oriented Universities under the New Retail Background Based on Big Data Analysis
    NMDME
    EAI
    DOI: 10.4108/eai.13-10-2023.2341154
Li Xia1,*, Qiong Li1, Qiongying Lu1
  • 1: Wuhan Business University
*Contact email: whxl2005@126.com

Abstract

To understand innovation and collaborative practices, examine the types of sales management in consumer-oriented universities in the context of new retail markets, and explore the practice of collaborative learning of retail management skills in innovation research and post-sales consumer-oriented new colleges. issuing a major audit report. First, retail management skills in the new retail market must be able to use technology, big data and intelligence to understand urgent needs and business decisions, and then be able to guide the efficient and accurate operation of the entire business. that is defined in this document. Those. Second, in order to meet the demands of the new retail industry, application-oriented universities should strengthen the educational cooperation of "business education and research hands-on participation with the government" and create a variety of three-level knowledge. The technical training system aims to improve training systems and teaching methods, strengthen cooperation between schools and businesses, and explore the possibility of using big data analysis in technical training. In the context of retail innovation, the innovation and implementation of cooperative learning for application-oriented higher education retail management skills will help to create cooperative education for higher education applied retail management skills in new retail stores after the "four combinations".