Proceedings of the 3rd International Conference on New Media Development and Modernized Education, NMDME 2023, October 13–15, 2023, Xi’an, China

Research Article

Application Model Analysis of Design Psychology in Digital Media Design

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  • @INPROCEEDINGS{10.4108/eai.13-10-2023.2341149,
        author={Pin  Gao and Yanlong  Song},
        title={Application Model Analysis of Design Psychology in Digital Media Design},
        proceedings={Proceedings of the 3rd International Conference on New Media Development and Modernized Education, NMDME 2023, October 13--15, 2023, Xi’an, China},
        publisher={EAI},
        proceedings_a={NMDME},
        year={2024},
        month={1},
        keywords={digital media technology design psychology design},
        doi={10.4108/eai.13-10-2023.2341149}
    }
    
  • Pin Gao
    Yanlong Song
    Year: 2024
    Application Model Analysis of Design Psychology in Digital Media Design
    NMDME
    EAI
    DOI: 10.4108/eai.13-10-2023.2341149
Pin Gao1,*, Yanlong Song1
  • 1: Shenyang Jianzhu University
*Contact email: gphappy@sina.com

Abstract

With the comprehensive popularization of digital media technology in China, digital media technology has become the main popular trend in art and design. Design psychology, a crucial aspect of design thinking, has also received significant attention from many design professionals. This article is based on digital media technology and analyzes the three basic elements of design psychology: color, graphics, and composition. This study aims to evaluate the applicability of design psychology in digital media design, focusing on its impact on color, graphics, and composition, and exploring seven different design methods to improve the quality of digital media design.