The Influence of E-Word of Mouth, Word of Mouth, And Destination Brand Love on Revisit Intention In The Tourism Context of Visiting Lake Toba

Theresia Sihotang; Harmanda Putra

Proceedings of the 2nd International Conference of Multidisciplinary Studies, ICMS 2023, 12 July 2023, Semarang, Indonesia

Research Article

The Influence of E-Word of Mouth, Word of Mouth, And Destination Brand Love on Revisit Intention In The Tourism Context of Visiting Lake Toba

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@INPROCEEDINGS{10.4108/eai.12-7-2023.2340945,
    author={Theresia Mega Wiedia Sihotang and Harmanda Berima Putra},
    title={The Influence of E-Word of Mouth, Word of Mouth, And Destination Brand Love on Revisit Intention In The Tourism Context of Visiting Lake Toba},
    proceedings={Proceedings of the 2nd International Conference of Multidisciplinary Studies, ICMS 2023, 12 July 2023, Semarang, Indonesia},
    publisher={EAI},
    proceedings_a={ICMS},
    year={2023},
    month={12},
    keywords={e-wom wom destination brand love revisit intention},
    doi={10.4108/eai.12-7-2023.2340945}
}

Theresia Mega Wiedia Sihotang
Harmanda Berima Putra
Year: 2023
The Influence of E-Word of Mouth, Word of Mouth, And Destination Brand Love on Revisit Intention In The Tourism Context of Visiting Lake Toba
ICMS
EAI
DOI: 10.4108/eai.12-7-2023.2340945

Theresia Mega Wiedia Sihotang¹^,*, Harmanda Berima Putra²

1: Management Department Faculty of Economics and Business, Universitas Stikubank, Semarang, Indonesia
2: Accounting Department Faculty of Economics and Business, Universitas Stikubank, Semarang, Indonesia

*Contact email: theresiawidia0251@mhs.unisbank.ac.id

Abstract

Purpose of this study to examine the effect of e-wom, word of mouth, and destination brand love on revisit intention to the tourism context of Lake Toba. The sample in this study were visitors to Lake Toba. Data collection used an online questionnaire via Google form. From data collection, 170 respondents were successful in filling out the questionnaire. Data were analyzed using regression analysis. The study results show that word of mouth does not positively affect the Intention to return. Electronic word of mouth has no positive effect on the Intention to return. Destination brand love has a positive effect on the revisit intention.

Keywords: e-wom wom destination brand love revisit intention

Published: 2023-12-15
Publisher: EAI

: http://dx.doi.org/10.4108/eai.12-7-2023.2340945