Proceedings of the 1st Universitas Kuningan International Conference on Social Science, Environment and Technology, UNiSET 2020, 12 December 2020, Kuningan, West Java, Indonesia

Research Article

Antecedents Green Loyalty: A Study On Aqua Consumers

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  • @INPROCEEDINGS{10.4108/eai.12-12-2020.2305127,
    author={Lili Karmela Fitriani and Jaelani  Jaelani and Odang  Supriatna and Amir  Hamzah},
    title={Antecedents Green Loyalty: A Study On Aqua Consumers },
    proceedings={Proceedings of the 1st Universitas Kuningan International Conference on Social Science, Environment and Technology, UNiSET 2020,  12 December 2020, Kuningan, West Java, Indonesia},
    publisher={EAI},
    proceedings_a={UNISET},
    year={2021},
    month={3},
    keywords={green consumer behavior; green satisfaction; green loyalty},
    doi={10.4108/eai.12-12-2020.2305127}
}
  • Lili Karmela Fitriani
    Jaelani Jaelani
    Odang Supriatna
    Amir Hamzah
    Year: 2021
    Antecedents Green Loyalty: A Study On Aqua Consumers
    UNISET
    EAI
    DOI: 10.4108/eai.12-12-2020.2305127
Lili Karmela Fitriani1,*, Jaelani Jaelani1, Odang Supriatna1, Amir Hamzah1
  • 1: Kuningan University, Indonesia
*Contact email: lili@uniku.ac.id

Abstract

This research aims to analyze the influence of green consumer behavior and green satisfaction on green loyalty. The amount of respondents as the sample in this research is 152 respondents. The method used in this study is Structural Equation Modeling (SEM) analysis. Based on the results, variable green consumer behavior has a positive effect on green satisfaction, green consumer behavior has a positive effect on green loyalty, and green satisfaction has a positive effect on green loyalty.

Keywords
green consumer behavior; green satisfaction; green loyalty
Published
2021-03-02
Publisher
EAI
http://dx.doi.org/10.4108/eai.12-12-2020.2305127
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