Transforming Rural Development with Village-Centered Digital Innovation

Digital transformation has created new opportunities for rural development but also presents significant challenges, such as the digital divide that exacerbates disparities in access to and use of technology. To address these challenges, the Banyuwangi Regency Government has implemented the Smart Kampung program, a strategic initiative to ensure inclusivity in digital transformation at the village level. This program is designed to accelerate development and improve the quality of public services in rural areas. This research examines the strategic implementation of the Smart Kampung program with a focus on Sukojati Village, a village that has successfully adopted digital innovation. The study uses a qualitative approach to explore the processes and challenges of Sukojati Village in its journey toward digital transformation. The findings reveal key factors that contribute to the success of Village-Centered Digital Innovation and provide practical insights for other regions aiming to bridge the digital divide and drive inclusive rural development. This study offers a replicable model for fostering sustainable and inclusive digital innovation in rural settings.