Proceedings of the 2nd Multidisciplinary International Conference, MIC 2022, 12 November 2022, Semarang, Central Java, Indonesia

Research Article

E-Market Development for Fishermen and SMEs to Support Local Products in Hinterland Batam

Download207 downloads
  • @INPROCEEDINGS{10.4108/eai.12-11-2022.2327385,
        author={Dwi Ely Kurniawan and Afdhol  Dzikri and Ririt Dwiputri Permatasari},
        title={E-Market Development for Fishermen and SMEs            to Support Local Products in Hinterland Batam},
        proceedings={Proceedings of the 2nd Multidisciplinary International Conference, MIC 2022, 12 November 2022, Semarang, Central Java, Indonesia},
        publisher={EAI},
        proceedings_a={MIC},
        year={2023},
        month={2},
        keywords={e-market; smes; local product},
        doi={10.4108/eai.12-11-2022.2327385}
    }
    
  • Dwi Ely Kurniawan
    Afdhol Dzikri
    Ririt Dwiputri Permatasari
    Year: 2023
    E-Market Development for Fishermen and SMEs to Support Local Products in Hinterland Batam
    MIC
    EAI
    DOI: 10.4108/eai.12-11-2022.2327385
Dwi Ely Kurniawan1,*, Afdhol Dzikri1, Ririt Dwiputri Permatasari2
  • 1: Politeknik Negeri Batam, Indonesia
  • 2: Institut Teknologi Batam, Indonesia
*Contact email: dwialikhs@polibatam.ac.id

Abstract

Batam Island is an area that is more coastal, hinterland. Most of the backcountry coastal communities are fishermen and cottage industries. Physically, making a fish auction place is not easy. This study aims to educate the use of ICT technology in product marketing by fishers and hinterland SMEs during the COVID-19 pandemic. The research method uses quantitative and qualitative approaches. Based on the stages of activities carried out in ICT training and assistance. The object of this research is SMEs in Batam and its surroundings, including rural communities (fishermen). The results obtained show a good impact for fishers and MSMEs to maximize the use of ICT using social media such as WhatsApp, Facebook, and Instagram. The survey results show that the sub-district with the most actors and the highest income is Sekupang District.