Research Article
E-Market Development for Fishermen and SMEs to Support Local Products in Hinterland Batam
@INPROCEEDINGS{10.4108/eai.12-11-2022.2327385, author={Dwi Ely Kurniawan and Afdhol Dzikri and Ririt Dwiputri Permatasari}, title={E-Market Development for Fishermen and SMEs to Support Local Products in Hinterland Batam}, proceedings={Proceedings of the 2nd Multidisciplinary International Conference, MIC 2022, 12 November 2022, Semarang, Central Java, Indonesia}, publisher={EAI}, proceedings_a={MIC}, year={2023}, month={2}, keywords={e-market; smes; local product}, doi={10.4108/eai.12-11-2022.2327385} }- Dwi Ely Kurniawan
Afdhol Dzikri
Ririt Dwiputri Permatasari
Year: 2023
E-Market Development for Fishermen and SMEs to Support Local Products in Hinterland Batam
MIC
EAI
DOI: 10.4108/eai.12-11-2022.2327385
Abstract
Batam Island is an area that is more coastal, hinterland. Most of the backcountry coastal communities are fishermen and cottage industries. Physically, making a fish auction place is not easy. This study aims to educate the use of ICT technology in product marketing by fishers and hinterland SMEs during the COVID-19 pandemic. The research method uses quantitative and qualitative approaches. Based on the stages of activities carried out in ICT training and assistance. The object of this research is SMEs in Batam and its surroundings, including rural communities (fishermen). The results obtained show a good impact for fishers and MSMEs to maximize the use of ICT using social media such as WhatsApp, Facebook, and Instagram. The survey results show that the sub-district with the most actors and the highest income is Sekupang District.