Research Article
Characteristics of the KUB Chicken Market in Fulfilling the Needs of Traditional and Religious Ceremonies in Bali Province
@INPROCEEDINGS{10.4108/eai.12-11-2022.2327384, author={Budi Rahayu Tanama Putri and James Hellyward and Ni Wayan Sitiari and I Nyoman Ardika and Adisti Rastosari and I Made Londra and Ni Made Ari Kusuma Dewi and Ni Made Paramita Setyani}, title={Characteristics of the KUB Chicken Market in Fulfilling the Needs of Traditional and Religious Ceremonies in Bali Province}, proceedings={Proceedings of the 2nd Multidisciplinary International Conference, MIC 2022, 12 November 2022, Semarang, Central Java, Indonesia}, publisher={EAI}, proceedings_a={MIC}, year={2023}, month={2}, keywords={kub chicken; market characteristics; business growth}, doi={10.4108/eai.12-11-2022.2327384} }- Budi Rahayu Tanama Putri
James Hellyward
Ni Wayan Sitiari
I Nyoman Ardika
Adisti Rastosari
I Made Londra
Ni Made Ari Kusuma Dewi
Ni Made Paramita Setyani
Year: 2023
Characteristics of the KUB Chicken Market in Fulfilling the Needs of Traditional and Religious Ceremonies in Bali Province
MIC
EAI
DOI: 10.4108/eai.12-11-2022.2327384
Abstract
The Kampung Unggul Balitbangtan (KUB) chicken is a superior native chicken, and its rearing aims to meet the protein needs and demands of materials for various religious activities, especially in Bali Province. The high demand for KUB chickens with some feather color specification has implications for scarcity and selling prices. The purpose of this research was to map the characteristics of KUB chicken demand in terms of color for traditional and religious ceremonies in Bali Province. This research was conducted in July–October 2021 in eight districts and one municipality in Bali Province. The results show that the KUB chicken colors most demanded by household consumers were brumbun (76.40%), white (10.11%), black (8.99%), and red (1.12), followed by other colors (1.12%). Purchase decisions by the majority of consumers were based on considerations of color specification (65.17%) and type of chickens (33.71%). Meanwhile, location, price, and services were not the main considerations for consumers in making purchase decisions. The high demand for brumbun-colored KUB chickens had an impact on chicken scarcity and the difficulty traders had to face to meet the demand (valued more than 45%). In conclusion, the demand for KUB chickens is still high, but KUB chickens are only available in a limited number. Therefore, efforts to increase their population in Bali Province are necessary.