Research Article
The Effect of Price, Promotion, And Consumer Trust on Increasing Sales At FF Tirta, East Jakarta
@INPROCEEDINGS{10.4108/eai.12-11-2022.2327346, author={Ari Wahyu Leksono and Rudi Brata Manggala and Sungkowati Sungkowati}, title={The Effect of Price, Promotion, And Consumer Trust on Increasing Sales At FF Tirta, East Jakarta}, proceedings={Proceedings of the 2nd Multidisciplinary International Conference, MIC 2022, 12 November 2022, Semarang, Central Java, Indonesia}, publisher={EAI}, proceedings_a={MIC}, year={2023}, month={2}, keywords={price; promotion; consumer trust; increasing sales; ff tirta}, doi={10.4108/eai.12-11-2022.2327346} }- Ari Wahyu Leksono
Rudi Brata Manggala
Sungkowati Sungkowati
Year: 2023
The Effect of Price, Promotion, And Consumer Trust on Increasing Sales At FF Tirta, East Jakarta
MIC
EAI
DOI: 10.4108/eai.12-11-2022.2327346
Abstract
This study aims to ascertain how price, promotion, and consumer confidence affect FF Tirta's sales growth. Jakarta's east. This study employs quantitative methods and has as many as 35 FF employees as respondents. East Jakarta Tirta A questionnaire with validation and reliability tests was used to collect the data. The examination procedure utilizes different direct relapse methods. The information are handled utilizing the exemplary speculation test, different direct relapse test and measurable test. This study found that the price variable (X1) and the promotion variable (X2) had no effect on sales (Y), while the consumer confidence variable (X3) had a very significant effect on sales (Y).
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