Proceedings of the 2nd Multidisciplinary International Conference, MIC 2022, 12 November 2022, Semarang, Central Java, Indonesia

Research Article

Utilization of Digital Media in Maintaining Household Industry (MSME) Income in the New Normal Era

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  • @INPROCEEDINGS{10.4108/eai.12-11-2022.2327309,
        author={Abdul  Hafizd and Sugiyanto  Sugiyanto},
        title={Utilization of Digital Media in Maintaining Household Industry (MSME) Income in the New Normal Era},
        proceedings={Proceedings of the 2nd Multidisciplinary International Conference, MIC 2022, 12 November 2022, Semarang, Central Java, Indonesia},
        publisher={EAI},
        proceedings_a={MIC},
        year={2023},
        month={2},
        keywords={media digital; domestic industry; new normal},
        doi={10.4108/eai.12-11-2022.2327309}
    }
    
  • Abdul Hafizd
    Sugiyanto Sugiyanto
    Year: 2023
    Utilization of Digital Media in Maintaining Household Industry (MSME) Income in the New Normal Era
    MIC
    EAI
    DOI: 10.4108/eai.12-11-2022.2327309
Abdul Hafizd1,*, Sugiyanto Sugiyanto1
  • 1: University Borobudur, Indonesia
*Contact email: hafizdsofyan@gmail.com

Abstract

The Coronavirus pandemic significantly affects the Indonesian economy. Homegrown industry pay (MSME) is additionally impacted by lower monetary execution. The study aims to review strategies in maintaining household income (MSME) in the normal new era. The research method used was the study of literature. Researchers examined the results of empirical studies in particular the scientific journals that deal with digital media use in defense of domestic industry income. Researchers then compared the results of studies from these journals and obtained the essence of the results. Based on a study of literature, in digital media use actors for domestic industry can make use of marketing products, starting with the marketing process, expanding the marketing range, facilitating the transaction process and can suppress the costs of marketing. Using digital media, it is hoped that the domestic industry can sustain its revenue in these normal new era conditions.