Proceedings of the 1st International Conference on Finance Economics and Business, ICOFEB 2018, 12-13 November 2018, Lhokseumawe, Aceh, Indonesia

Research Article

Quantitative Series: Linking Marketing Mix and Increasing Product Sales of Toyota Type Avanza

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  • @INPROCEEDINGS{10.4108/eai.12-11-2018.2288823,
        author={Aditya Halim Perdana Kusuma Putra},
        title={Quantitative Series: Linking Marketing Mix and Increasing Product Sales of Toyota Type Avanza},
        proceedings={Proceedings of the 1st International Conference on Finance Economics and Business, ICOFEB 2018, 12-13 November 2018, Lhokseumawe, Aceh, Indonesia},
        publisher={EAI},
        proceedings_a={ICOFEB},
        year={2019},
        month={10},
        keywords={marketing mix marketing},
        doi={10.4108/eai.12-11-2018.2288823}
    }
    
  • Aditya Halim Perdana Kusuma Putra
    Year: 2019
    Quantitative Series: Linking Marketing Mix and Increasing Product Sales of Toyota Type Avanza
    ICOFEB
    EAI
    DOI: 10.4108/eai.12-11-2018.2288823
Aditya Halim Perdana Kusuma Putra1,*
  • 1: Department of Management STIM Lasharan Jaya Jalan Abd. Dg. Sirua 106 Makassar, Indonesia
*Contact email: adityatrojhan@gmail.com

Abstract

The rapid economic development when making the car into a product that is no longer a need for the status of luxury goods. PT. Toyota since the past until now still get their share of demand in all hearts, especially in Makassar which is sold directly by PT. Haji Kalla. This study took a sample product sales volume car brands Toyota type Avanza in Makassar with data collection using secondary data starting from 2011 - 2015 as sales data, cost of promotion and product prices as comparative data for reasons related between strategy marketing mix towards improving the quality of sal, es Avanza. By using multiple linear regression analysis tests as a tool of analysis. Results of the study revealed that the product, promotion, and distribution channel significantly influence the increase in the number of product sales. While the price of no significant effect on the increase in sales volume.