Research Article
An Analysis of the Effectiveness of the Islamic Economic Movement: A Case Study of Mart 212 in Medan, Indonesia
@INPROCEEDINGS{10.4108/eai.12-11-2018.2288774, author={Saparuddin Siregar and M. Yasir Nasution and Chuzaimah Batubara and M. Ridwan and Sugianto Sugianto}, title={An Analysis of the Effectiveness of the Islamic Economic Movement: A Case Study of Mart 212 in Medan, Indonesia}, proceedings={Proceedings of the 1st International Conference on Finance Economics and Business, ICOFEB 2018, 12-13 November 2018, Lhokseumawe, Aceh, Indonesia}, publisher={EAI}, proceedings_a={ICOFEB}, year={2019}, month={10}, keywords={demo 212 mart 212 rational customer emotional customer economic effort}, doi={10.4108/eai.12-11-2018.2288774} }- Saparuddin Siregar
M. Yasir Nasution
Chuzaimah Batubara
M. Ridwan
Sugianto Sugianto
Year: 2019
An Analysis of the Effectiveness of the Islamic Economic Movement: A Case Study of Mart 212 in Medan, Indonesia
ICOFEB
EAI
DOI: 10.4108/eai.12-11-2018.2288774
Abstract
The people's economy movement is an effort made by Indonesian Muslims to increase the economic activities that emerged after the 212 Demonstration in Jakarta. This study aims to see the effectiveness of the establishment of Mart 212 as an effort to increase the economic activities and to transform the spirit of the unity of Muslims during the 212 Demonstration in Jakarta into real action. The results of this study are expected to become symbols that bind customers of rational and emotional markets. The sample of this research consists of six Mart 212 outlets in Medan, and 105 informants who are the investors and customers of Mart 212. The data were obtained through interviews and questionnaires and analysed by using qualitative descriptive method. The results show that the effort of increasing the economic activities through the establishment of Mart 212 is considered as a failure because it lacked emotional support from Muslims, and the management is unprofessional.