Proceedings of the 1st International Conference on Finance Economics and Business, ICOFEB 2018, 12-13 November 2018, Lhokseumawe, Aceh, Indonesia

Research Article

An Investigation of Tourist Satisfaction on Tourism Destination

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  • @INPROCEEDINGS{10.4108/eai.12-11-2018.2288768,
        author={Agustinawati  Agustinawati and Muhammad  Yusuf},
        title={An Investigation of Tourist Satisfaction on Tourism Destination},
        proceedings={Proceedings of the 1st International Conference on Finance Economics and Business, ICOFEB 2018, 12-13 November 2018, Lhokseumawe, Aceh, Indonesia},
        publisher={EAI},
        proceedings_a={ICOFEB},
        year={2019},
        month={10},
        keywords={tourism destination satisfaction},
        doi={10.4108/eai.12-11-2018.2288768}
    }
    
  • Agustinawati Agustinawati
    Muhammad Yusuf
    Year: 2019
    An Investigation of Tourist Satisfaction on Tourism Destination
    ICOFEB
    EAI
    DOI: 10.4108/eai.12-11-2018.2288768
Agustinawati Agustinawati1,*, Muhammad Yusuf2
  • 1: Department of Management, Universitas Malikussaleh Lhokseumawe Aceh, Indonesia
  • 2: Department of Mechanical Engineering, Universitas Malikussaleh Lhokseumawe Aceh, Indonesia
*Contact email: agustinawati@unimal.ac.id

Abstract

The satisfaction of tourists is an important factor to be considered in the field of service business especially on tourism destinations. This is a standard that can be used to evaluate the performance of tourism services and products. Waduk Jeulikat is the latest tourism destination today in Lhokseumawe Aceh, Indonesia. This location currently very in great demand by the tourists. Waduk Jeulikat was selected as the study area for this research. This study conducted to determine the effect of service quality, attractiveness (natural beauty, uniqueness, diversity) and facilities to the tourist satisfaction and intention to revisit Waduk Jeulikat. This study uses a descriptive approach to determine the variables that affect the tourists satisfaction. The data were collected by using questionnaires distributed directly to tourists visiting the tourism destinations by using accidental sampling. The multiple regression method was used to analyse data. The results showed that all variables simultaneously affect the tourist satisfaction. The most dominant attractiveness factor affects the tourists satisfaction.