Proceedings of the 1st International Conference on Language and Language Teaching, ICLLT 2019, 12 October, Magelang, Central Java, Indonesia

Research Article

How does a Celebrity Politician’s Diction Attract Public Empathy for Parliamentary Election? A Critical Discourse Analysis

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  • @INPROCEEDINGS{10.4108/eai.12-10-2019.2292195,
        author={Rangga  Asmara and Widya Ratna Kusumaningrum and Paulina Besty Fortinasari and Hersulastuti  Hersulastuti},
        title={How does a Celebrity Politician’s Diction Attract Public Empathy for Parliamentary Election? A Critical Discourse Analysis},
        proceedings={Proceedings of the 1st International Conference on Language and Language Teaching, ICLLT 2019, 12 October, Magelang, Central Java, Indonesia},
        publisher={EAI},
        proceedings_a={ICLLT},
        year={2020},
        month={2},
        keywords={celebrity politician lexical choice critical discourse analysis parliamentary election public empathy},
        doi={10.4108/eai.12-10-2019.2292195}
    }
    
  • Rangga Asmara
    Widya Ratna Kusumaningrum
    Paulina Besty Fortinasari
    Hersulastuti Hersulastuti
    Year: 2020
    How does a Celebrity Politician’s Diction Attract Public Empathy for Parliamentary Election? A Critical Discourse Analysis
    ICLLT
    EAI
    DOI: 10.4108/eai.12-10-2019.2292195
Rangga Asmara1,*, Widya Ratna Kusumaningrum1, Paulina Besty Fortinasari1, Hersulastuti Hersulastuti2
  • 1: Universitas Tidar, Magelang, Indonesia
  • 2: Universitas Widya Dharma Klaten, Klaten, Indonesia
*Contact email: asmara@untidar.ac.id

Abstract

Every text embeds an ideology. A language is not only seen as a neutral entity, but also an ideology that brings power to its contents. Both ideology and power are reflected in the use of lexicon, sentence, and discourse structure. The discourse of a celebrity politician’s image is seen as a text. It covers an organized symbolic system and reflects the attitude, beliefs, and particular values. A celebrity politician’s lexical choice is intentionally constructed to make the public confused. Construed words are implicit. It is expressed as ideology manifestation and built for the positive political images. This research implements a qualitative research design with a critical pragmatic method. The object of the research was the lexical choice of a celebrity politician when she verbally reacted after she got fired from a political party. To analyze the data, this study used Fairclough's critical discourse analysis with three components: texts, discourse practice, and sociocultural practice. The study showed that the lexical choice tends to be formal style as seen from its choice of modality, pronouns, negative and positive sentence structures, and conjunction.