Proceedings of the 3rd International Conference on Big Data Economy and Digital Management, BDEDM 2024, January 12–14, 2024, Ningbo, China

Research Article

A study of the impact of digital transformation on the microtourism experience

Download33 downloads
  • @INPROCEEDINGS{10.4108/eai.12-1-2024.2347297,
        author={Bin  Shen},
        title={A study of the impact of digital transformation on the microtourism experience},
        proceedings={Proceedings of the 3rd International Conference on Big Data Economy and Digital Management, BDEDM 2024, January 12--14, 2024, Ningbo, China},
        publisher={EAI},
        proceedings_a={BDEDM},
        year={2024},
        month={6},
        keywords={digital transformation; microtourism; tourism experience},
        doi={10.4108/eai.12-1-2024.2347297}
    }
    
  • Bin Shen
    Year: 2024
    A study of the impact of digital transformation on the microtourism experience
    BDEDM
    EAI
    DOI: 10.4108/eai.12-1-2024.2347297
Bin Shen1,*
  • 1: Shanghai University
*Contact email: 1192131631@qq.com

Abstract

With the transformation of national tourism demand to diversification, experience and leisure, the micro-travel industry, which is characterized by short distance, short duration and high frequency, has been expanding. At the same time, the innovation of science and technology has also driven the cultural and tourism industry to undergo digital transformation. Therefore, it is of great significance to study how to enhance tourists' micro-travel experience in the context of digital transformation. This paper plans to take the theory of co-creation experience as the basis, combined with the S-O-R theoretical model, to construct the relationship model of micro-travel scene, co-creation experience and behavioral intention under digital transformation, to empirically analyze the path relationship among the three, and to provide empirical research for further enhancing tourists' micro-travel experience.