Proceedings of the 3rd International Conference on Big Data Economy and Digital Management, BDEDM 2024, January 12–14, 2024, Ningbo, China

Research Article

A Study on the Influencing Factors of Electronic Product Recycling Behavior among College Students: A Case Study of Universities in Nanchang City

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  • @INPROCEEDINGS{10.4108/eai.12-1-2024.2347285,
        author={Xu  Pan},
        title={A Study on the Influencing Factors of Electronic Product Recycling Behavior among College Students: A Case Study of Universities in Nanchang City},
        proceedings={Proceedings of the 3rd International Conference on Big Data Economy and Digital Management, BDEDM 2024, January 12--14, 2024, Ningbo, China},
        publisher={EAI},
        proceedings_a={BDEDM},
        year={2024},
        month={6},
        keywords={electronic products; recycling; recycling behavior model; behavioral intention},
        doi={10.4108/eai.12-1-2024.2347285}
    }
    
  • Xu Pan
    Year: 2024
    A Study on the Influencing Factors of Electronic Product Recycling Behavior among College Students: A Case Study of Universities in Nanchang City
    BDEDM
    EAI
    DOI: 10.4108/eai.12-1-2024.2347285
Xu Pan1,*
  • 1: Shanghai University
*Contact email: 1398513612@qq.com

Abstract

With the development of science and technology, the replacement speed of electronic products is accelerated, and the waste electronic products are increasing. It is of great significance to study how to improve the recycling behavior of college students' electronic products. This paper establishes a recycling behavior model based on the relevant theories of planned behavior theory, and analyzes five dimensions, including recycling channels of external factors and four internal factors, self-efficacy, perceived behavior control, subjective norms and behavior attitude, to determine the influence of different factors on their behaviors. The results show that the proportion of factors affecting recycling channels is the largest, followed by self-efficacy. College students' recycling willingness is still relatively high, but they do not know much about channels.