Proceedings of the 3rd International Conference on Big Data Economy and Digital Management, BDEDM 2024, January 12–14, 2024, Ningbo, China

Research Article

Explore the Commercial Value of VR Technology in Digital Tourism from the Perspective of Marketing

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  • @INPROCEEDINGS{10.4108/eai.12-1-2024.2347250,
        author={Baohong  Li},
        title={Explore the Commercial Value of VR Technology in Digital Tourism from the Perspective of Marketing},
        proceedings={Proceedings of the 3rd International Conference on Big Data Economy and Digital Management, BDEDM 2024, January 12--14, 2024, Ningbo, China},
        publisher={EAI},
        proceedings_a={BDEDM},
        year={2024},
        month={6},
        keywords={marketing; vr virtual reality technology; digital tourism; commercial value},
        doi={10.4108/eai.12-1-2024.2347250}
    }
    
  • Baohong Li
    Year: 2024
    Explore the Commercial Value of VR Technology in Digital Tourism from the Perspective of Marketing
    BDEDM
    EAI
    DOI: 10.4108/eai.12-1-2024.2347250
Baohong Li1,*
  • 1: Chongqing Vocational College of Architecture and Technology
*Contact email: 348842021@qq.com

Abstract

With the rapid development of science and technology, VR technology has gradually become the new darling of the market. Especially in the field of digital tourism, its unique interactivity and immersion have brought unprecedented changes to the tourism industry. The commercial value of VR virtual reality technology in digital tourism can not be ignored, it not only brings more tourists and income to scenic spots, but also optimizes services and improves brand influence. In the future, with the further development of technology and the changing needs of consumers, the application of VR in digital tourism will be more extensive and in-depth. For the tourism industry, seizing the opportunity of this technological innovation will help it to maintain its leading position in the fierce market competition.