Proceedings of the 3rd International Conference on Big Data Economy and Digital Management, BDEDM 2024, January 12–14, 2024, Ningbo, China

Research Article

Marketing Service Management System for Science and Technology Innovation Projects Based on Full Life Cycle Management

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  • @INPROCEEDINGS{10.4108/eai.12-1-2024.2347211,
        author={Weiru  Niu and Kai  Wei and Hu  Li},
        title={Marketing Service Management System for Science and Technology Innovation Projects Based on Full Life Cycle Management},
        proceedings={Proceedings of the 3rd International Conference on Big Data Economy and Digital Management, BDEDM 2024, January 12--14, 2024, Ningbo, China},
        publisher={EAI},
        proceedings_a={BDEDM},
        year={2024},
        month={6},
        keywords={science technology and innovation projects; total life cycle management; project management module; assessment model;},
        doi={10.4108/eai.12-1-2024.2347211}
    }
    
  • Weiru Niu
    Kai Wei
    Hu Li
    Year: 2024
    Marketing Service Management System for Science and Technology Innovation Projects Based on Full Life Cycle Management
    BDEDM
    EAI
    DOI: 10.4108/eai.12-1-2024.2347211
Weiru Niu1,*, Kai Wei1, Hu Li1
  • 1: Gansu Electric Power Company Marketing Division
*Contact email: 2443369702@qq.com

Abstract

With the continuous development of the times, the level of science and technology in China has improved significantly. Currently, the system system, process management and supporting support in the management of science and technology innovation projects in China cannot fully meet the management needs under the new situation. This paper designs a marketing service management system for science and technology innovation projects based on the whole life cycle management, optimises the project management system by designing corresponding modules according to the specific stages of the management process, and evaluates the project by designing a risk assessment model to improve the efficiency and quality of marketing project management, which is in line with the requirements of project managers for the management system, and also in line with the strategic requirements of the current high-quality development. The research content of this paper can provide new reference and ideas for the improvement of science and technology innovation project management in the future.