Research Article
Signage Function in the Culinary Business: A Linguistic Landscape of Youngsters Language
@INPROCEEDINGS{10.4108/eai.11-7-2023.2340600, author={Arienta Eka Kurniawati and Zuliati Rohmah}, title={Signage Function in the Culinary Business: A Linguistic Landscape of Youngsters Language}, proceedings={Proceedings of the 4th International Conference Entitled Language, Literary, And Cultural Studies, ICON LATERALS 2023, 11-12 July 2023, Malang, Indonesia}, publisher={EAI}, proceedings_a={ICON LATERALS}, year={2023}, month={12}, keywords={linguistic landscape language choice language functions}, doi={10.4108/eai.11-7-2023.2340600} }- Arienta Eka Kurniawati
Zuliati Rohmah
Year: 2023
Signage Function in the Culinary Business: A Linguistic Landscape of Youngsters Language
ICON LATERALS
EAI
DOI: 10.4108/eai.11-7-2023.2340600
Abstract
The linguistic landscape becomes a symbol of language's presence in public spaces, which depicts the visible representation of written language in public areas such as streets, tourist spots, buildings, and food business complexes. The language choice and functions of signage are required in response to the linguistic landscape of an area with a strong culinary business reputation for youth. This article aims to describe language choice and functions as the primary sources of reasons for language use in the food business' linguistic landscape (LL). Data dominated by bottom-up signage, like shop names, ads, and street food stall signs, were collected from signage in areas where many youngsters congregated to shop, walk, sightsee, and eat. The results of this study show that the bilingual Indonesian-English language dominates the language contestation in the area. In addition, slang languages are also found in the commercial area. The functions of the signs will be described and explained at the end of the article.