Research Article
Technologization of Discourse Indonesia’s Food Estate in Documentary
@INPROCEEDINGS{10.4108/eai.11-7-2023.2340597, author={Chelsy Yesicha and Faruk HT and Sugeng Bayu Wahyono}, title={Technologization of Discourse Indonesia’s Food Estate in Documentary}, proceedings={Proceedings of the 4th International Conference Entitled Language, Literary, And Cultural Studies, ICON LATERALS 2023, 11-12 July 2023, Malang, Indonesia}, publisher={EAI}, proceedings_a={ICON LATERALS}, year={2023}, month={12}, keywords={fairclough food estate documentary indonesia technologization of discourse}, doi={10.4108/eai.11-7-2023.2340597} }- Chelsy Yesicha
Faruk HT
Sugeng Bayu Wahyono
Year: 2023
Technologization of Discourse Indonesia’s Food Estate in Documentary
ICON LATERALS
EAI
DOI: 10.4108/eai.11-7-2023.2340597
Abstract
In the current era of globalization, power and hegemony play a significant role in shaping discourse. Technologization of discourse is used to establish consensus and hegemony. This study aims to analyze the discourse practices of an Indonesian production house and a documentary activist. Through the Limbung Pangan narrative, documentary productions serve as a means to voice struggles of marginalized voices, particularly in the context of government policies and environmental and human rights issues. Utilizing Norman Fairclough's critical discourse analysis model, WatchdoC's documentaries challenge the dominant narrative and offer alternative advocacy content, using YouTube as a medium for information dissemination. WatchdoC stands out as a documentary activist, impacting public policy and debate within the socio-political landscape. This study reveals that WatchdoC's hegemonic practices are constructive, countering capitalist ideologies in the Joko Widodo regime. The technological discourse within the documentaries involves interviews with discourse technologists from various sectors, challenging the government and industry to adopt more public-oriented policies that uphold justice and human rights.
