Research Article
Consumer Behavior During the Christmas Season
@INPROCEEDINGS{10.4108/eai.11-12-2019.2302136, author={Melissa M.F Waturandang and Mercy Waney and Yunita Sumakul and Shanti Ruata and Aljuanika Ering and Mariana Lausan}, title={Consumer Behavior During the Christmas Season}, proceedings={Proceedings of the First International Conference on Christian and Inter Religious Studies, ICCIRS 2019, December 11-14 2019, Manado, Indonesia}, publisher={EAI}, proceedings_a={ICCIRS}, year={2020}, month={11}, keywords={christmas consumer behavior}, doi={10.4108/eai.11-12-2019.2302136} }- Melissa M.F Waturandang
Mercy Waney
Yunita Sumakul
Shanti Ruata
Aljuanika Ering
Mariana Lausan
Year: 2020
Consumer Behavior During the Christmas Season
ICCIRS
EAI
DOI: 10.4108/eai.11-12-2019.2302136
Abstract
Christmas is a long-awaited holiday especially for Christians throughout the World, including the City of Manado where Manado City is one of the cities in Indonesia which has a majority Christian community. where the city of Manado is very enthusiastic where the shopping center is very crowded before Christmas. The purpose of this study is to find out how consumer behavior and what factors influence the decision making process of purchasing products before Christmas. From the results of data analysis it was found that psychological factors and social and cultural factors had the biggest role in the decision making process in purchasing consumer products, namely the Manado people before Christmas.
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