Proceedings of the First International Conference on Christian and Inter Religious Studies, ICCIRS 2019, December 11-14 2019, Manado, Indonesia

Research Article

Consumer Behavior During the Christmas Season

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  • @INPROCEEDINGS{10.4108/eai.11-12-2019.2302136,
        author={Melissa M.F Waturandang and Mercy  Waney and Yunita  Sumakul and Shanti  Ruata and Aljuanika  Ering and Mariana  Lausan},
        title={Consumer Behavior During the Christmas Season},
        proceedings={Proceedings of the First International Conference on Christian and Inter Religious Studies, ICCIRS 2019, December 11-14 2019, Manado, Indonesia},
        publisher={EAI},
        proceedings_a={ICCIRS},
        year={2020},
        month={11},
        keywords={christmas consumer behavior},
        doi={10.4108/eai.11-12-2019.2302136}
    }
    
  • Melissa M.F Waturandang
    Mercy Waney
    Yunita Sumakul
    Shanti Ruata
    Aljuanika Ering
    Mariana Lausan
    Year: 2020
    Consumer Behavior During the Christmas Season
    ICCIRS
    EAI
    DOI: 10.4108/eai.11-12-2019.2302136
Melissa M.F Waturandang1,*, Mercy Waney1, Yunita Sumakul1, Shanti Ruata1, Aljuanika Ering1, Mariana Lausan1
  • 1: Institut Agama Kristen Negeri Manado
*Contact email: melissawaturandang@iakn-manado.ac.id

Abstract

Christmas is a long-awaited holiday especially for Christians throughout the World, including the City of Manado where Manado City is one of the cities in Indonesia which has a majority Christian community. where the city of Manado is very enthusiastic where the shopping center is very crowded before Christmas. The purpose of this study is to find out how consumer behavior and what factors influence the decision making process of purchasing products before Christmas. From the results of data analysis it was found that psychological factors and social and cultural factors had the biggest role in the decision making process in purchasing consumer products, namely the Manado people before Christmas.