Proceedings of the Third Workshop on Multidisciplinary and Its Applications, WMA-3 2019, 11-14 December 2019, Medan, Indonesia

Research Article

The Strategy to Maintain an Incremental Game for Android Originated from Indonesia’s Om Telolet Om Phenomenon Idea Using The SWOT-MAGIQ Approach

Download311 downloads
  • @INPROCEEDINGS{10.4108/eai.11-12-2019.2290859,
        author={Erlin Windia Ambarsari and Achmad Daengs GS and Dewi  Mustari and Lies  Sunarmintyastuti and Robbi  Rahim},
        title={The Strategy to Maintain an Incremental Game for Android Originated from Indonesia’s Om Telolet Om Phenomenon Idea Using The SWOT-MAGIQ Approach},
        proceedings={Proceedings of the Third Workshop on Multidisciplinary and Its Applications, WMA-3 2019, 11-14 December 2019, Medan, Indonesia},
        publisher={EAI},
        proceedings_a={WMA-3},
        year={2020},
        month={3},
        keywords={social phenomenon game swot-magiq},
        doi={10.4108/eai.11-12-2019.2290859}
    }
    
  • Erlin Windia Ambarsari
    Achmad Daengs GS
    Dewi Mustari
    Lies Sunarmintyastuti
    Robbi Rahim
    Year: 2020
    The Strategy to Maintain an Incremental Game for Android Originated from Indonesia’s Om Telolet Om Phenomenon Idea Using The SWOT-MAGIQ Approach
    WMA-3
    EAI
    DOI: 10.4108/eai.11-12-2019.2290859
Erlin Windia Ambarsari1,*, Achmad Daengs GS2, Dewi Mustari1, Lies Sunarmintyastuti1, Robbi Rahim3
  • 1: Departemen of Informatics, Universitas Indraprasta PGRI, Jakarta, Indonesia
  • 2: Departement of Management, Universitas 45 Surabaya, East Java, Indonesia
  • 3: Sekolah Tinggi Ilmu Manajemen Sukma, Medan, Indonesia
*Contact email: erlin@mediahavefun.com

Abstract

The gaming industry in Indonesia has begun to increase, accompanied by the emergence of many startups. In competition, game developers need ideas to develop game creativity. One of the simplest is adopting from the social phenomenon include Juragan Terminal game from Om Telolet Om. However, the triumph of the game depends as long as the phenomenal social is still trading tropically. Therefore, when social phenomena have faded, the game is no longer in the public spotlight. Developers are challenged to maintain the game application by attracting the attention of users or retaining the number of existing gamers. From the results of the SWOT-MAGIQ analysis, it can conclude that it must consider challenges and bonuses in the game. Therefore, users get satisfaction in playing games. The most important thing is how to maintain the game's quality. Thus, loyal gamers still like it.