Research Article
Can E-Commerce Adoption Improve SME’s Performance? (Case Studies on Micro, Small and Medium Enterprises with Gojek Services in Indonesia)
@INPROCEEDINGS{10.4108/eai.11-12-2019.2290850, author={Nurlinda Nurlinda and Ilham Hidayah Napitupulu and Wardayani Wardayani and Azlina Azlina and Arie Andina and Almira Keumala Ulfah and Supriyanto Supriyanto}, title={Can E-Commerce Adoption Improve SME’s Performance? (Case Studies on Micro, Small and Medium Enterprises with Gojek Services in Indonesia)}, proceedings={Proceedings of the Third Workshop on Multidisciplinary and Its Applications, WMA-3 2019, 11-14 December 2019, Medan, Indonesia}, publisher={EAI}, proceedings_a={WMA-3}, year={2020}, month={3}, keywords={sme’s e-commerce sales improve on line business}, doi={10.4108/eai.11-12-2019.2290850} }- Nurlinda Nurlinda
Ilham Hidayah Napitupulu
Wardayani Wardayani
Azlina Azlina
Arie Andina
Almira Keumala Ulfah
Supriyanto Supriyanto
Year: 2020
Can E-Commerce Adoption Improve SME’s Performance? (Case Studies on Micro, Small and Medium Enterprises with Gojek Services in Indonesia)
WMA-3
EAI
DOI: 10.4108/eai.11-12-2019.2290850
Abstract
This study aims to see whether organizational readiness, technology readiness, external environment influences e-commerce adoption, and also aims to see whether e-commerce adoption plays a role in improving performance in small, micro and medium enterprises in Medan City. This research is a quantitative research using primary data collected through questionnaire surveys. The sample technique uses random sampling, with 222 samples. The analytical method uses descriptive method with multiple linear regression statistical analysis. Hypothesis testing using t-test, as well as F test with a significant level of 5%. The results of the study found that organizational readiness, technology readiness, external environment, e-commerce adoption simultaneously had a significant positive effect on financial performance. While partially the organizational readiness and technology readiness have a significant positive effect while the external environment has a positive and insignificant influence on e-commerce adoption, and e-commerce adoption has a significant positive effect on financial performance.