Proceedings of the Third Workshop on Multidisciplinary and Its Applications, WMA-3 2019, 11-14 December 2019, Medan, Indonesia

Research Article

Can E-Commerce Adoption Improve SME’s Performance? (Case Studies on Micro, Small and Medium Enterprises with Gojek Services in Indonesia)

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  • @INPROCEEDINGS{10.4108/eai.11-12-2019.2290850,
        author={Nurlinda  Nurlinda and Ilham Hidayah Napitupulu and Wardayani  Wardayani and Azlina  Azlina and Arie  Andina and Almira Keumala Ulfah and Supriyanto  Supriyanto},
        title={Can E-Commerce Adoption Improve SME’s Performance? (Case Studies on Micro, Small and Medium Enterprises with Gojek Services in Indonesia)},
        proceedings={Proceedings of the Third Workshop on Multidisciplinary and Its Applications, WMA-3 2019, 11-14 December 2019, Medan, Indonesia},
        publisher={EAI},
        proceedings_a={WMA-3},
        year={2020},
        month={3},
        keywords={sme’s e-commerce sales improve on line business},
        doi={10.4108/eai.11-12-2019.2290850}
    }
    
  • Nurlinda Nurlinda
    Ilham Hidayah Napitupulu
    Wardayani Wardayani
    Azlina Azlina
    Arie Andina
    Almira Keumala Ulfah
    Supriyanto Supriyanto
    Year: 2020
    Can E-Commerce Adoption Improve SME’s Performance? (Case Studies on Micro, Small and Medium Enterprises with Gojek Services in Indonesia)
    WMA-3
    EAI
    DOI: 10.4108/eai.11-12-2019.2290850
Nurlinda Nurlinda1,*, Ilham Hidayah Napitupulu1, Wardayani Wardayani2, Azlina Azlina3, Arie Andina3, Almira Keumala Ulfah3, Supriyanto Supriyanto4
  • 1: Politeknik Negeri Medan, Medan, Indonesia
  • 2: Sekolah Tinggi Ilmu Manajemen Sukma, Medan, Indonesia
  • 3: Politeknik Kutaraja, Banda Aceh, Indonesia
  • 4: Politeknik LP3I Medan, Medan, Indonesia
*Contact email: nurlinda@polmed.ac.id

Abstract

This study aims to see whether organizational readiness, technology readiness, external environment influences e-commerce adoption, and also aims to see whether e-commerce adoption plays a role in improving performance in small, micro and medium enterprises in Medan City. This research is a quantitative research using primary data collected through questionnaire surveys. The sample technique uses random sampling, with 222 samples. The analytical method uses descriptive method with multiple linear regression statistical analysis. Hypothesis testing using t-test, as well as F test with a significant level of 5%. The results of the study found that organizational readiness, technology readiness, external environment, e-commerce adoption simultaneously had a significant positive effect on financial performance. While partially the organizational readiness and technology readiness have a significant positive effect while the external environment has a positive and insignificant influence on e-commerce adoption, and e-commerce adoption has a significant positive effect on financial performance.