Value Added Analysis of Agroindustry Supply Chain Passion Syrup in North Sumatera Province

Passion fruit (Passifloraceae) is one of the strategic commodities because of its usefulness as a raw material of passion fruit syrup as an agroindustry product that has a rich nutritional value of vitamin C and beneficial to human health. This research has five elements of supply chain namely farmers, suppliers, extract agroindustry, passion fruit syrup agroindustry, and retailers. The objective of this research is to know the value added by passion fruit after processed into passion fruit syrup, and profit rate, in the processing of passion fruit into passion fruit syrup. The benefit of the research is to provide information and data on the value-added supply chain of passion fruit syrup agroindustry. The research method used was descriptive research with the location of research on the central horticulture of Brastagi and Medan City. The value-added analysis used the Hayami method. The results showed that the value added of passion fruit products at the farm level was 169,680,000 Rp /year and the profit rate of 23.74%, while the added value in the company of passion fruit syrup agroindustry was obtained for 112.500.000   Rp/year and the corporate profits rate was 57%.