Research Article
Mascot Design "Poli and Medi" as Intellectual Property Characters for Sustainable Children's Fiction book in Publishing Study Program
@INPROCEEDINGS{10.4108/eai.11-11-2024.2354498, author={Refi Yuliana and Suratni Suratni and Prily Fitria Aziz}, title={Mascot Design "Poli and Medi" as Intellectual Property Characters for Sustainable Children's Fiction book in Publishing Study Program}, proceedings={Proceedings of the 3rd Jakarta International Conference on Multidisciplinary Studies towards Creative Industries, JICOMS 2024, 11-12 November 2024, Jakarta, Indonesia}, publisher={EAI}, proceedings_a={JICOMS}, year={2025}, month={5}, keywords={mascot property female formed character}, doi={10.4108/eai.11-11-2024.2354498} }- Refi Yuliana
Suratni Suratni
Prily Fitria Aziz
Year: 2025
Mascot Design "Poli and Medi" as Intellectual Property Characters for Sustainable Children's Fiction book in Publishing Study Program
JICOMS
EAI
DOI: 10.4108/eai.11-11-2024.2354498
Abstract
Visual characters are needed as the brand identity of all children's book produced in the Publishing Study Program. The purpose of this study is to create a mascot that is easy to remember and has a positive approach value to child readers. Mascot Design is also a special characteristic of children's book publications, both for promotional purposes, exhibitions and third-party collaborations. This study uses 5M Mascot Design Method, namely Formulating keywords, Formulating intangible Briefs, Formulating tangible briefs, Formulating characters, and Formulating Media Packaging. The results of this study are in the form of mascots and icons of children's books in the form of a male character named Poli and a female character named Medi. The visual identity displayed is formed from the Polimedia identity represented by the use of the Institution's color tone. While the character traits are formed based on a literature analysis of the personification of male and female characteristics.
