Research Article
The Influence of Social Media and Local Community Tourism Destinations on Derawan island
@INPROCEEDINGS{10.4108/eai.11-11-2024.2354497, author={Muhammad Yusuf Saharuddin and Tuti Wediawati and Fareis Althalets and Muhammad Tommy Fimi Putera}, title={The Influence of Social Media and Local Community Tourism Destinations on Derawan island}, proceedings={Proceedings of the 3rd Jakarta International Conference on Multidisciplinary Studies towards Creative Industries, JICOMS 2024, 11-12 November 2024, Jakarta, Indonesia}, publisher={EAI}, proceedings_a={JICOMS}, year={2025}, month={5}, keywords={tourism social media local community participation}, doi={10.4108/eai.11-11-2024.2354497} }- Muhammad Yusuf Saharuddin
Tuti Wediawati
Fareis Althalets
Muhammad Tommy Fimi Putera
Year: 2025
The Influence of Social Media and Local Community Tourism Destinations on Derawan island
JICOMS
EAI
DOI: 10.4108/eai.11-11-2024.2354497
Abstract
As an island nation with an unriavalled wealth of underwater nature, Indonesia offers the charm of marine tourism that captivates the attention of tourists local and international. Derawan Island, located in Berau Regency, East Kalimantan, is known by the nickname “Pristine Island” which reflects its preserved beauty. In recent years, the island has become an increasingly popular tourist destination. Its stunning underwater beauty, pristine white beaches, and abundant marine biodiversity, make Derawan Island attractive to divers, nature lovers, and tourists seeking serenity amidst tropical beauty. This study aims to analyse the influence of social media and local community participation on tourists perceptions of marine tourism destinations in Derawan Island. This research uses a quantitative approach with 120 respondents using a questionnaire. After the data was collected, the data was processed using the SPSS application. The results of this study indicate that Social Media and Local Community Participation simultaneously have a positive and significant effect on tourist perceptions of marine tourism destinations on Derawan Island. The Local Community Participation variable has the largest beta among the other independent variables, which means that it is the most dominant variable influencing tourist perception.
