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Proceedings of the 3rd Jakarta International Conference on Multidisciplinary Studies towards Creative Industries, JICOMS 2024, 11-12 November 2024, Jakarta, Indonesia

Research Article

Designing an E-Guide Book as an interactive promotional medium for ecotourism in Rumbia, Jeneponto Regency

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  • @INPROCEEDINGS{10.4108/eai.11-11-2024.2354493,
        author={Eva  Fachria and Lukytta Gusti Acfira and Junaedi  Junaedi},
        title={Designing an E-Guide Book as an interactive promotional medium for ecotourism in Rumbia, Jeneponto Regency},
        proceedings={Proceedings of the 3rd Jakarta International Conference on Multidisciplinary Studies towards Creative Industries, JICOMS 2024, 11-12 November 2024, Jakarta, Indonesia},
        publisher={EAI},
        proceedings_a={JICOMS},
        year={2025},
        month={5},
        keywords={e-guidebook promotional media ecotourism},
        doi={10.4108/eai.11-11-2024.2354493}
    }
    
  • Eva Fachria
    Lukytta Gusti Acfira
    Junaedi Junaedi
    Year: 2025
    Designing an E-Guide Book as an interactive promotional medium for ecotourism in Rumbia, Jeneponto Regency
    JICOMS
    EAI
    DOI: 10.4108/eai.11-11-2024.2354493
Eva Fachria1,*, Lukytta Gusti Acfira1, Junaedi Junaedi1
  • 1: Politeknik Negeri Media Kreatif, Indonesia
*Contact email: eva_fachria@polimedia.ac.id

Abstract

Rumbiah offers a variety of captivating natural beauty, including the Tama Lulua Bossolo Waterfall, which reaches a height of twenty meters, a river with clear water, tropical forests, and cool air. Despite having captivating natural beauty and adequate tourist facilities, the number of visitors to Rumbiah ecotourism tends to be low compared to other tourist destinations in the area, due to a lack of promotional media. The E-Guide Book is one of the new innovations in the tourism industry. The E-Guide Book has become a chosen medium for promoting tourist destinations because it can present information clearly and comprehensively. In addition, this electronic travel guidebook is more flexible because it can be accessed using a mobile phone or smartphone. The research method used is R&D (Research and Development). The R&D research method is used to produce specific products and test the effectiveness of those products. In this research, several data collection techniques are used, which consist of literature study, reading and studying various literature related to the design of the E-Guide Book and Rumbia Ecotourism. Interviews, observations, and documentation are also included; these activities involve taking pictures and videos that will later be used as materials in the design of the promotional media for the E-Guide Book.

Keywords
e-guidebook promotional media ecotourism
Published
2025-05-13
Publisher
EAI
http://dx.doi.org/10.4108/eai.11-11-2024.2354493
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