Research Article
Implementation of Marketing Strategies to Increase Interest in Purchasing Products Resulting from Students' Business Practices
@INPROCEEDINGS{10.4108/eai.11-11-2024.2354490, author={Muhamad Ridwan and Maria Ulfah Catur Afriasih}, title={Implementation of Marketing Strategies to Increase Interest in Purchasing Products Resulting from Students' Business Practices}, proceedings={Proceedings of the 3rd Jakarta International Conference on Multidisciplinary Studies towards Creative Industries, JICOMS 2024, 11-12 November 2024, Jakarta, Indonesia}, publisher={EAI}, proceedings_a={JICOMS}, year={2025}, month={5}, keywords={marketing strategy entrepreneurship purchase interest}, doi={10.4108/eai.11-11-2024.2354490} }- Muhamad Ridwan
Maria Ulfah Catur Afriasih
Year: 2025
Implementation of Marketing Strategies to Increase Interest in Purchasing Products Resulting from Students' Business Practices
JICOMS
EAI
DOI: 10.4108/eai.11-11-2024.2354490
Abstract
Strategy is the steps that must be carried out by a company to achieve its goals. Creative Media State Polytechnic students have the obligation to carry out business practices. Interestingly, of the many products that have been successfully created by creative Polymedia students, there are not many that can survive and be sustainable. Therefore, researchers want to try to analyze how marketing strategies are implemented to increase interest in buying products resulting from students' business practices. This type of research is field research using qualitative descriptive methods and also using library research to complete the data. This collection and research was carried out by observation, interviews and documentation. The results of this research are that by implementing the 7P marketing mix marketing strategy, the student team carrying out business practices has succeeded in increasing purchasing interest before and after implementing the 7P marketing mix marketing strategy.
