The Influence of the Documentary Film “Dirty Vote” on the Choice of Beginner Voters in Tanjungpinang City in the 2024 Election

A documentary film, "Dirty Vote," appeared on social media on February 11, 2024, precisely during the quiet period before the 2024 election. This film became a polemic in society, which was considered to raise sensitive issues and damage the image of one of the presidential and vice-presidential candidate pairs. In communication studies, mass media is a tool of social control that can influence and lead public opinion. The purpose of this research is that the author wants to see the influence caused by exposure to mass media in the digital era through a documentary film on the opinions and political choices of the people of Tanjungpinang City, especially on new voters. Where the group of new voters is considered responsive to issues that develop in digital media and has great potential in influencing the results of the General Election. This research uses a quantitative descriptive method with a survey method, using a random sample with a total of 380 respondents of new voters in Tanjungpinang City. This research uses a quantitative descriptive method with a survey method, using a random sample with a total of 380 first-time voters in the city of Tanjungpinang. The results of this research reveal that exposure to the viral and controversial "dirty vote" documentary in the mass media did not have a significant influence on the choices of the group of novice voters in the city of Tanjungpinang in the 2024 presidential general election.