Batik Pusgrafin Design Motif As A Visual Identity Towards Advancement Of Creative Industry Competitional

PUSGRAFIN as a government institution in the field of graphics, has duties and functions in education, especially implemented through graphics training programs throughout Indonesia. This journal uses historical research methodology, through the historiography of art, design, culture and creative industries, especially a design semiotics, qualitative-interpretive approach which focuses on signs and texts as objects of creation and study. The aim of designing the Batik Pusgrafin Motif is to contain a combination of philosophical content between the 'sign' in Pusgrafin and local wisdom to become one of the characteristics or visual identities of the applied design. The benefit of designing the Batik Pusgrafin Motif is that it becomes an alternative visual identity that will support the work of the creative industry through the development of batik motifs typical of Batik Pusgrafin. Remembering that the batik process in society currently uses 3 techniques; batik tulis, stamping, and modern printing. The novelty of this research is creating designs of a Batik Pusgrafin motif, using a modern printing techniques. The results will be applied to gimmicks and hoped will be able to provide a visual identity for Pusgrafin, become a mascot and souvenir.