Breaking Carnivore Myths through “Awan” The Clouded Leopard: A Preliminary Character Design

This paper explores how character design in animation can raise awareness about endangered species in Borneo. Using Roland Barthes' mythology theory, the study reshapes public perceptions of the Sunda clouded leopard as a species threatened by deforestation and poaching and as a carnivore. This project introduces "Awan," a character designed to challenge negative views of carnivores. Scott McCloud's design principles—focusing on inner life, distinct visuals, expression, and body language—guide Awan's character design development. Survey results reveal that most respondents were unaware of the species and saw carnivores negatively. However, after seeing Awan, respondents found the character friendly and relatable, showing a shift in perception. It highlights Awan's potential as a conservation tool to dispel myths. Future research could expand on Awan's visual presentation and explore real-world applications in conservation campaigns to understand its impact better.