Development of E-Pocket Personal Hospitality Attitude to Improve the Brand Identity of Tourism Department Students at Polimedia Kreatif

The characteristics of students majoring in tourism are very important as the identity of the department. To make it society to recognize the tourism department, a Brand Identity is needed. 50% of students do not wear uniforms according to existing regulations. There are still lecturers who do not reprimand them and allow this to happen, and there are still many students who do not greet each other, even the lecturers. This research aims to determine the process of developing a personal hospitality attitude e-pocket for students majoring in tourism that is valid, efficient, and effective in increasing the department's brand identity. The research subjects were students majoring in tourism at the Creative Media State Polytechnic. The instruments used are expert validation test sheets, student observation sheets, and student & lecturer response questionnaires. The development model in this research refers to the 4D. The data analysis used in this research is validity and attractiveness data analysis techniques. The results of this research show that, the PHA e-pocket developed is attractive readable, suitable and effective for use as a medium for increasing the brand identity of the Tourism Department.