Research Article
Design of Visual Identity Guidelines and Its Implementation in Socialization and Promotion Media for New Student Admissions at Polimedia PSDKU Makassar
@INPROCEEDINGS{10.4108/eai.11-11-2024.2354476, author={Syahrir Nawir Nur and Nugrah Juniar Umar and Ferawaty Syam and Najmawati Sulaiman}, title={Design of Visual Identity Guidelines and Its Implementation in Socialization and Promotion Media for New Student Admissions at Polimedia PSDKU Makassar}, proceedings={Proceedings of the 3rd Jakarta International Conference on Multidisciplinary Studies towards Creative Industries, JICOMS 2024, 11-12 November 2024, Jakarta, Indonesia}, publisher={EAI}, proceedings_a={JICOMS}, year={2025}, month={5}, keywords={visual guide promotion media}, doi={10.4108/eai.11-11-2024.2354476} }- Syahrir Nawir Nur
Nugrah Juniar Umar
Ferawaty Syam
Najmawati Sulaiman
Year: 2025
Design of Visual Identity Guidelines and Its Implementation in Socialization and Promotion Media for New Student Admissions at Polimedia PSDKU Makassar
JICOMS
EAI
DOI: 10.4108/eai.11-11-2024.2354476
Abstract
Politeknik Negeri Media Kreatif PSDKU Makassar (hereinafter referred to as Polimedia PSDKU Makassar) is one of the vocational colleges in Makassar City. In presenting socialization and promotion, Polimedia PSDKU Makassar often experiences difficulties.Therefore, through the design of the Polimedia PSDKU Makassar Visual Identity Guidelines, then applied to socialization and promotion media, New Student Admissions Committees of Polimedia PSDKU Makassar have the same knowledge, perceptions and actions and are in accordance with the researcher regarding the creation of the Polimedia PSDKU Makassar Visual Guidelines and the ease of promoting Polimedia PSDKU Makassar through promotional media created based on the Polimedia PSDKU Makassar Visual Guidelines.
