The Optimization of the Digital Media of UPKPBB Setu Babakan Museum as an Interactive Museum

The UPK PBB Setu Babakan Museum located in the Setu Babakan Betawi Cultural Village. As the only Betawi cultural museum in DKI Jakarta, this museum has certain advantages in gaining visitors. However, low public awareness of the Betawi Cultural Museum and low visitor interest to visit are the main problems. Based on the problems mentioned the researcher aimed to do the branding approach. The efforts in branding the museum have been in the form of placing promotional Wall art and other visual media located in some spots in the museum. However, it is less effective without digital media optimization in branding and promoting the Betawi Cultural Museum Setu Babakan as an interactive museum since most of the visitors are teenagers who actively interact on social media. Based on these problems, optimizing digital media to brand the Betawi Cultural Museum as an interactive museum needs to be carried out periodically through technological developments and current trends in the public interest. The methods that will be used start with conceptualizing content, creating promotional content on the Setu Babakan Museum’s digital media, and managing the Betawi Cultural Museum’s social media to gain public attention in general and increase engagement with its audience on digital media, in this case, is on the museum Setu Babakan Instagram @museuminteraktifbetawi.