Research Article
Implementation of the Three-Point Lighting Technique in Advertising Photography as Promotional Media at Politeknik Negeri Media Kreatif PSDKU Medan Campus
@INPROCEEDINGS{10.4108/eai.11-11-2024.2354466, author={Syafriyandi Syafriyandi and Dadang Syaputra and Sofi Andriyanti and Fitri Evita and Jeremia Metami Torong}, title={Implementation of the Three-Point Lighting Technique in Advertising Photography as Promotional Media at Politeknik Negeri Media Kreatif PSDKU Medan Campus}, proceedings={Proceedings of the 3rd Jakarta International Conference on Multidisciplinary Studies towards Creative Industries, JICOMS 2024, 11-12 November 2024, Jakarta, Indonesia}, publisher={EAI}, proceedings_a={JICOMS}, year={2025}, month={5}, keywords={photography three point lighting and promotional media}, doi={10.4108/eai.11-11-2024.2354466} }- Syafriyandi Syafriyandi
Dadang Syaputra
Sofi Andriyanti
Fitri Evita
Jeremia Metami Torong
Year: 2025
Implementation of the Three-Point Lighting Technique in Advertising Photography as Promotional Media at Politeknik Negeri Media Kreatif PSDKU Medan Campus
JICOMS
EAI
DOI: 10.4108/eai.11-11-2024.2354466
Abstract
Politeknik Negeri Media Kreatif PSDKU Medan is a campus focused on the Creative Industry, offering contemporary programs aligned with the growth of the creative sector and broad job opportunities for students. However, the campus struggles to meet its student enrollment quotas each year. This issue stems from a lack of effective promotion, particularly on social media platforms, which play a crucial role in attracting prospective students. In today’s digital age, prospective students often research colleges through social media, especially Instagram. Unfortunately, the current Instagram account of Politeknik Negeri Media Kreatif lacks visually appealing content, mainly due to the absence of engaging and high-quality photos. This limits its potential to capture the interest of prospective students and hinder new student admissions.
