Application of 3D Augmented Reality Kotta Cinna Site Museum Collection to Enhancing Cultural Tourism Experience

In today's digital era and technological development, museums and historical sites have been interested and adopted augmented reality technology to protect historical objects from the risk of direct touch of visitors as well as to enhance the experience and attractiveness of visitors. The purpose of this research is to display the artifacts of the Kotta Cinna Site Museum collection by applying 3D augmented reality technology that serves to enhance the experience of museum visitors in the context of cultural tourism. This research uses applied research methods while combining qualitative and quantitative research methods. The research stages are divided into 3 stages, namely pre-production, production, and post-production. The pre-production stage begins with observation, interviews, and selection of artifacts that will be used as AR models, followed by the production stage as the application stage, and then ends with post-production. This study resulted in implementing 3D Augmented Reality (AR) on three museum artefacts. Based on the questionnaire results, the application of 3D AR technology at the Kotta Cinna Site Museum positively impacts visitors’ experiences, education, and artefact preservation. Strong support from younger generations demonstrates that AR can serve as a vital tool in enhancing the appeal of museums in this digital era.