Optimization Of Madrasah Ibtidaiyah Al Washliyah Darul Aman Medan Digital Promotion Media on Student Admission

Madrasah Ibtidaiyah Al Washliyah Darul Aman Medan (MI Al Washliyah) is one of the madrasahs in the city of Medan. Madsrah IBTIDAIYAH Al Washliyah has been established since 1961. From the past until now, students still use offline, word of mouth and less productive use of online media. Currently, there are 50 students consisting of 3 morning classes and 3 evening classes. In increasing student admissions at this time, MI Al Washliyah need to do routine online marketing and products to reach a wider marketing in student admissions. This study aims to determine the application of optimization of digital media promotion MI Al Washliyah in increasing the number of admissions through social media and websites. This study uses descriptive qualitative methods with data processing methods in the form of interviews, observations and documentation. The process of making research uses several stages, namely pre-production (planning, data collection, ideas). Production (the process of creating social media) and post-production (product editing and product results). The results of the study are Tiktok and Facebook products.