Development of Medan Batik Motifs with Printing Techniques and Product Branding at CV. Ardhina Batik

Batik cloth is a product of artwork which is the result of drawing art on cloth which then became a fairly large industry in Indonesia. The journey of the batik industry as a cultural heritage of our ancestors has grown very rapidly. It has been proven that there have been many batik entrepreneurs, especially in the Java area, which have become a livelihood for the community and have increased the welfare of the local economy. In addition to Java, batik is currently also developing widely, one of which is in Sumatra, namely Medan City. One of the batik cloth businesses in Medan is Ardhina Batik. One of the challenges and problems faced is the demand from consumers related to various batik cloth motifs. So far, the batik cloth motifs produced at Ardhina Batik still rely on ornaments from ethnic groups in Medan and its surroundings, namely the Toba, Karo, Mandailing, Malay, Nias and Pak Pak Dairi ethnic groups. With these problems, batik entrepreneurs must take the initiative and continue to make creative innovations in producing their batik cloth, namely by creating new motifs that are unique, creative, bold, attractive and of high quality so that they can be competitive and meet customer expectations. The development motif created is a batik motif by lifting cultural icons, characteristics, uniqueness that exist in the city of Medan such as Becak rowing, Maimun palace, Bolon house, Tirtanadi tower and the Post Office.