Development of a Pocketbook as a Guide on Marketing Strategies for Betawi Culinary MSMEs Setu Babakan

Betawi Culinary MSME Setu Babakan is one of the MSME business units located in the Betawi Cultural Village area under the management of UPK PBB Setu Babakan. Most of the Culinary MSME business units do not yet know how to distribute their products to other distribution networks outside the area, and the use of packaging that is still classified as traditional makes it difficult for them to offer their products to retail shops outside the Setu Babakan Betawi Village area. The lack of knowledge, insight, and ability to implement the marketing strategy of the MSME business unit is an obstacle to making their products a typical product of the Jakarta area that is widely known. This research aims to develop marketing strategy material that is concise and effective, to develop an educational pocketbook media that can be used as an interesting, easy-to-understand, and empowering guide, and to determine the response of MSMEs to the use of pocketbooks as a guide in understanding marketing strategies. The research method used is Research and Development (R&D). The development model used in this research is the ADDIE model.