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Proceedings of the 3rd Jakarta International Conference on Multidisciplinary Studies towards Creative Industries, JICOMS 2024, 11-12 November 2024, Jakarta, Indonesia

Research Article

Enhancing Art Exhibition Experiences Through Augmented Reality: A Case Study of the Annual Dekalcer Exhibition at UPJ

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  • @INPROCEEDINGS{10.4108/eai.11-11-2024.2354445,
        author={Desi Dwi Kristanto and Gandung Anugrah Kalbuadi and Sri Wahyuning Septarina and Rizcky  Zakaria},
        title={Enhancing Art Exhibition Experiences Through Augmented Reality: A Case Study of the Annual Dekalcer Exhibition at UPJ},
        proceedings={Proceedings of the 3rd Jakarta International Conference on Multidisciplinary Studies towards Creative Industries, JICOMS 2024, 11-12 November 2024, Jakarta, Indonesia},
        publisher={EAI},
        proceedings_a={JICOMS},
        year={2025},
        month={5},
        keywords={art exhibition; augmented reality; experience; graphic design},
        doi={10.4108/eai.11-11-2024.2354445}
    }
    
  • Desi Dwi Kristanto
    Gandung Anugrah Kalbuadi
    Sri Wahyuning Septarina
    Rizcky Zakaria
    Year: 2025
    Enhancing Art Exhibition Experiences Through Augmented Reality: A Case Study of the Annual Dekalcer Exhibition at UPJ
    JICOMS
    EAI
    DOI: 10.4108/eai.11-11-2024.2354445
Desi Dwi Kristanto1,*, Gandung Anugrah Kalbuadi1, Sri Wahyuning Septarina1, Rizcky Zakaria1
  • 1: Universitas Pembangunan Jaya, South Tangerang, Indonesia
*Contact email: gandung.anugrah@upj.ac.id

Abstract

Art exhibitions offer unique and distinct experiences, from visiting in person to viewing online. Visitors who attend in person gain deeper insights through interactions with the artworks, the artists, or tour guides. The COVID-19 pandemic prompted a shift with the rise of online exhibitions, yet these experiences still cannot fully replicate the physical experience. Post-pandemic physical exhibitions have resumed, presenting new opportunities to leverage Augmented Reality (AR) technology to enhance visitor experiences. This study explores the application of AR technology in art exhibitions, with a case study on the Dekalcer exhibition held annually by the Visual Communication Design (DKV) program at Universitas Pembangunan Jaya (UPJ). AR technology enables visitors to access additional information, enjoy higher interactivity, and create a richer and more immersive exhibition experience. The findings of this study indicate that integrating AR in art exhibitions can enhance visitor satisfaction and engagement, adding value in both educational and artistic appreciation contexts.

Keywords
art exhibition; augmented reality; experience; graphic design
Published
2025-05-13
Publisher
EAI
http://dx.doi.org/10.4108/eai.11-11-2024.2354445
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