Structuring an English Presentation E-Module: Integrating Creative Industry Concepts into Vocational Education

The primary aim of this study is to develop an English presentation module tailored to the needs of vocational students within the creative industries. This module is intended to serve as a guide for improving English communication and presentation skills. The research focuses on the specific English presentation requirements of vocational students, particularly in the fields of Graphic Engineering, Design, Publishing, and Advertising. The research sample includes courses related to English for Specific Purposes, English for Business Presentation, English for Business Design, and English for Lobbying and Negotiation. The research employs a Research and Development approach, wherein data is collected through several stages: field and literature data collection; module design; validation and implementation (trial). The data analysis technique used in this study follows an Interactive Model Analysis, comprising (1) data reduction, (2) data display, and (3) drawing conclusion/verification. The findings of this research present an E-module concept that includes introduction to presentation, starting a presentation, signaling in a presentation, closing a presentation, effective presentations, presentation practice, and English vocabulary specific to the creative industry in each chapter. Additionally, the module is equipped with exercises and assignments.