Research Article
Developing Ethical Marketing for Indonesian Micro, Small and Medium Enterprises (MSME) By Cyber Law Enforcement
@INPROCEEDINGS{10.4108/eai.11-11-2023.2351343, author={Rianti Ardana Reswari and Ya Rakha Muyassar and Hardi Dominikus Bancin and Cesy Lola Kariza}, title={Developing Ethical Marketing for Indonesian Micro, Small and Medium Enterprises (MSME) By Cyber Law Enforcement}, proceedings={Proceedings of the First International Cyber Law Conference, ICL-C 2023, 11 November 2023, Jakarta, Indonesia}, publisher={EAI}, proceedings_a={ICL-C}, year={2025}, month={5}, keywords={cyber law; ethical marketing; msme; commercial fraud; consumer}, doi={10.4108/eai.11-11-2023.2351343} }- Rianti Ardana Reswari
Ya Rakha Muyassar
Hardi Dominikus Bancin
Cesy Lola Kariza
Year: 2025
Developing Ethical Marketing for Indonesian Micro, Small and Medium Enterprises (MSME) By Cyber Law Enforcement
ICL-C
EAI
DOI: 10.4108/eai.11-11-2023.2351343
Abstract
Understanding cyber law is essential for companies due to rapid technological advancements. The internet and social media offer innovative tools but also pose challenges. Cybercrime, a consequence of this progress, is on the rise. In a competitive market, ethical behavior is crucial, especially in marketing strategies aimed at engaging consumers. However, e-commerce and social media are rife with counterfeit products and false advertising, contributing to commercial fraud. Existing Indonesian laws mainly focus on consumer protection. This research paper explores the need for cyber law enforcement to ensure ethical business practices. Using normative research methods, it reviews legal materials and literature on the topic. Governments should implement cyber security measures to uphold ethical standards and protect both consumers and companies effectively.
